X ends Creator Revenue Sharing and launches Original Content Rewards

What X announced

On August 7, 2026, X stopped accepting new members into Creator Revenue Sharing and announced its successor, the Original Content Rewards program. The X Help Center describes the new program as "designed to reward creators who produce original, high-quality content", from posts and Articles to video and images.

X's reasoning, as reported by TechCrunch, was that the old program "had reached a point where its incentives were misaligned." Allegra Jacchia of X said: "Creators should be focused on bringing net new content to the platform instead of maximizing payouts."

Key dates

1. Sep 25, 2026

   First Original Content Rewards payout for switchers

   Creators who moved over from Revenue Sharing and were approved from September 8 onward get their first Original Content Rewards payout, according to X.

2. ~Sep 11, 2026

   Final Creator Revenue Sharing payout

   The last Revenue Sharing payout covers earnings through September 7. X said it would arrive "on or around" September 11.

3. Sep 8, 2026

   Existing members can apply to Original Content Rewards

   X begins rolling out access for Revenue Sharing members. The eligibility status is in Creator Studio → Original Content Rewards. ID verification and payout accounts carry over.

4. Sep 7, 2026

   Creator Revenue Sharing is retired

   The program that paid X creators since 2023 ends. Earnings stop accruing under the old rules on this date.

5. Sep 2, 2026

   US payouts move to X Money

   US creators are paid through X Money instead of Stripe for Original Content Rewards and Subscriptions. Creators outside the US stay on Stripe.

6. Aug 7, 2026

   Revenue Sharing closes; Original Content Rewards announced

   X stops accepting new Revenue Sharing members and announces Original Content Rewards, which pays only for original content and lowers the impressions bar to 500,000 verified impressions in 90 days.

7. Apr 12, 2026

   Aggregator payouts cut

   Head of product Nikita Bier says aggregator and clickbait accounts had their payouts reduced to 60% for the cycle, with a further 20% cut planned for the next one.

What changes for creators

The headline impressions number is lower, which will help smaller creators whose audiences include many Premium subscribers. But the impressions that count are narrower: only verified users, only the Home Timeline, and not replies. Accounts built on reposting other people's content lose their payouts entirely.

What existing members had to do

1. Keep earning until September 7

   Revenue Sharing earnings continued through September 7, 2026, with regular payouts on August 14 and August 28 and a final one around September 11, 2026.

2. Apply from September 8

   X began rolling out access to apply in Creator Studio → Original Content Rewards. There was no automatic transfer.

3. Skip repeat verification

   ID verification and a connected payout method carried over from Revenue Sharing.

4. First new payout

   For members approved from September 8, X said the first Original Content Rewards payout would arrive on September 25, 2026.

Accounts whose monetization was paused for a past policy violation can't join Original Content Rewards for now.

What it means for your earnings

X hasn't said how much a qualified impression is worth, so nobody can say whether a given creator earns more or less than before. The logic of the change points one way, though: money that used to go to high-volume reposting accounts is now reserved for original creators. If your posts are your own work and a good share of your audience pays for Premium, you're the creator the program is designed for.

Estimate your numbers with the calculator, check the rules with the eligibility checker, or read the full guide to Original Content Rewards.